The 3 things every employee craves and how leaders can meet them
What if the key to unlocking your team’s potential lies in meeting three universal human cravings: safety, belonging, and mattering?
Leaders who understand and act on this can inspire loyalty, drive performance, and create a culture where people thrive.
In most knowledge-based industries, ‘belonging’ and ‘mattering’ are especially critical. Employees don’t just want to feel safe. They want to feel connected to their team and know that their contributions make a difference. As a leader, it’s your responsibility to create this environment.
And the secret to doing so? Showing CARE AND CHALLENGE.
Imagine parenting for a moment. A parent who truly cares for their child doesn’t just shield them from harm. They guide them, correct them, and set boundaries. This isn’t about being nice; it’s about preparing the child for life. Similarly, leaders who care about their teams don’t avoid tough conversations or hold back feedback. They challenge their staff to grow because they care about their development.
Showing care and challenging for growth isn’t a one-time effort. It’s a consistent commitment to your people. It’s checking in on their well-being, recognizing their contributions, and offering support when they falter. When employees see that their leader genuinely cares, trust is built.
Leaders who can balance care with accountability will find their teams achieving more than they ever thought possible. This was how I built my former team. After all, people don’t just work for companies, they work for leaders who make them feel valued.
As you reflect on your leadership, ask yourself: Are you creating a workplace where your team feels they belong and matter? Are you willing to challenge them, not just to meet targets but to help them become the best version of themselves?