Our Belief About Leadership

Most adults will spend 8 to 10 hours a day, five days a week, for more than 30 years of their lives at work. That is not a small part of life. That is life.

If that much of our time is spent in the workplace, then it cannot simply be a place of targets, deadlines, and performance reviews.

We believe the workplace should be a place where people feel seen and heard. Where they are connected to something bigger than themselves. Where they are trusted, stretched, and equipped to succeed.

In our view, it is the leader’s responsibility to create VIE in the workplace, an environment where people feel Valued, Inspired, and Empowered. When leaders lead this way, it creates a ripple effect:

People grow.

When people grow, businesses thrive.

And when businesses thrive, society becomes better.

That is why we exist.

We develop managers into confident, people-centred leaders. Leaders who carry this standard into their teams, their organisations, and the future of work in Malaysia.

At the heart of our philosophy is a simple truth captured beautifully by Maya Angelou:

“People will forget what you said. People will forget what you did. But people will never forget how you made them feel.”

Because in the end, leadership is not only measured by outcomes, but by the experience people have with their leaders.

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OUR PURPOSE

We exist to create workplaces where people feel VIE.

Valued — seen, heard, and respected

Inspired — connected to something bigger than themselves

Empowered — trusted and equipped to succeed

A black line drawing of a hand making the rock and roll sign with a red crown above the index finger.

OUR MISSION

To build and multiply leaders who create VIE.

Outline drawing of a hot air balloon with the top part colored blue, and the text "Yoon" written in cursive below.

OUR VISION

To raise the standard of leadership in Malaysia by making VIE the leadership experience standard.

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MEET THE FOUNDER

Kausern Hieu

Kausern is the Founder and Managing Director of Building Better Leaders. He previously served as the Chief Executive Officer of a leading influencer and content marketing company in Malaysia, where he led the organization for over eight years.

With more than 20 years of experience leading young professionals in the marketing and advertising industries, Kausern believes the fastest way to make a meaningful impact on young people in the workplace is through intentional leadership and human connection.

Kausern’s Ikigai is: “Always try to leave people feeling better than when you first met them, because people will forget what you said or did—but they will never forget how you made them feel.

He is an HRD Corp Accredited Trainer and an International Coach Federation (ICF) Accredited Coach. He also co-wrote the book, “Leadership is Not Automatic”.

A movie buff at heart, Kausern often uses scenes from films in his training and coaching sessions to spark insight and inspiration.

Meet the Leadership Pod Leaders