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      <image:title>Stories - Why leadership is an unnatural act - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://buildingbetterleaders.co/stories/tmanaging-expectations-in-delegation-without-micromanaging</loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Stories - The C4 of business storytelling: How to make your message explosive - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://buildingbetterleaders.co/stories/the-real-meaning-of-accountability</loc>
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    <lastmod>2025-08-11</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Stories - Stop chasing every new shiny thing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://buildingbetterleaders.co/stories/why-the-feedback-sandwich-falls-apart</loc>
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    <lastmod>2025-07-29</lastmod>
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      <image:title>Stories - Why the feedback sandwich falls apart (and what to do instead) - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://buildingbetterleaders.co/stories/before-feedback-the-real-root-of-workplace-conflict</loc>
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    <priority>0.5</priority>
    <lastmod>2025-06-16</lastmod>
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      <image:title>Stories - Before feedback: The real root of workplace conflict - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://buildingbetterleaders.co/stories/trustworthiness-competency-character-care-challenge</loc>
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    <priority>0.5</priority>
    <lastmod>2025-06-10</lastmod>
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      <image:title>Stories - Trustworthiness = Competency × Character × Care &amp;amp; Challenge - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://buildingbetterleaders.co/stories/how-to-transfer-knowledge-effectively-to-juniors</loc>
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    <lastmod>2025-06-03</lastmod>
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      <image:title>Stories - How to transfer knowledge effectively to juniors - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://buildingbetterleaders.co/stories/easy-first-or-hard-firs</loc>
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    <lastmod>2025-05-21</lastmod>
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      <image:title>Stories - Easy first or hard first? Here’s a smarter way to decide where to start to tackle your task. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://buildingbetterleaders.co/stories/how-leaders-can-be-visible-and-yet-remain-authentic</loc>
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    <lastmod>2025-05-20</lastmod>
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      <image:title>Stories - When doing good work is not good enough: How leaders can be visible and yet, remain authentic - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://buildingbetterleaders.co/stories/dont-mistake-promotion-with-career-planning</loc>
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    <lastmod>2025-05-13</lastmod>
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      <image:title>Stories - Don’t mistake promotion with career planning. - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://buildingbetterleaders.co/stories/what-to-do-when-someone-on-your-team-stops-growing</loc>
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    <priority>0.5</priority>
    <lastmod>2025-05-06</lastmod>
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      <image:title>Stories - What to do when someone on your team stops growing - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://buildingbetterleaders.co/stories/real-relationships-require-conflict</loc>
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    <lastmod>2025-04-29</lastmod>
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      <image:title>Stories - Real relationships require conflict - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://buildingbetterleaders.co/stories/what-makes-a-leader-inspirational</loc>
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    <lastmod>2025-04-16</lastmod>
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      <image:title>Stories - What makes a leader inspirational? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://buildingbetterleaders.co/stories/leading-with-influence-over-authority</loc>
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    <lastmod>2025-04-09</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63afe4d6f43d94744c8ac6da/1bcfe27d-cce6-4b4a-a4fe-68a01d6e3912/BBL_April-Monthly-Content-linkedin-content-9-4-2-for-website.jpg</image:loc>
      <image:title>Stories - Leading with influence over authority - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63afe4d6f43d94744c8ac6da/b38cfc82-5b3a-439e-bdcb-0388deaa32d4/Screenshot+2025-04-08+at+10.31.46+PM.png</image:loc>
      <image:title>Stories - Leading with influence over authority - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Stories - Leading with influence over authority - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://buildingbetterleaders.co/stories/leadership-is-not-a-popularity-contest</loc>
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    <lastmod>2025-04-02</lastmod>
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      <image:title>Stories - Leadership is not a popularity contest - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://buildingbetterleaders.co/stories/pause-a-mindful-leadership-habit</loc>
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    <priority>0.5</priority>
    <lastmod>2025-03-26</lastmod>
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      <image:title>Stories - P.A.U.S.E. : A mindful leadership habit - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://buildingbetterleaders.co/stories/the-dark-side-of-leading-with-questions</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-19</lastmod>
    <image:image>
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      <image:title>Stories - The dark side of leading with questions - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <loc>https://buildingbetterleaders.co/stories/5-common-barriers-leaders-face-when-giving-difficult-feedback</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-12</lastmod>
    <image:image>
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      <image:title>Stories - 5 common barriers leaders face when giving difficult feedback - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://buildingbetterleaders.co/stories/good-leaders-recognise-their-employees-often</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-03-05</lastmod>
    <image:image>
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      <image:title>Stories - Good leaders recognise their employees often - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <loc>https://buildingbetterleaders.co/stories/what-filmmaking-taught-me-about-leadership</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-26</lastmod>
    <image:image>
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      <image:title>Stories - What filmmaking taught me about leadership - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://buildingbetterleaders.co/stories/everyone-is-coachable-but-not-everyone-is-coachable-by-you</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-19</lastmod>
    <image:image>
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      <image:title>Stories - “Everybody is coachable, but not everyone is coachable by you.” - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://buildingbetterleaders.co/stories/the-3-things-every-employee-craves-and-how-leaders-can-meet-them</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63afe4d6f43d94744c8ac6da/ada5b532-026b-4865-8737-497c4ce15128/BBL_February-Monthly-Content-linkedin-content-5%3A2-2.jpg</image:loc>
      <image:title>Stories - The 3 things every employee craves and how leaders can meet them - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://buildingbetterleaders.co/stories/mentormentorship-is-about-stretching-potential-strategically-and-with-care</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-03</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63afe4d6f43d94744c8ac6da/29f7167f-d2e9-40f5-9248-dd4e4dabaf7f/BBL_January-Monthly-Content-linkedin-content-29%3A1-2.jpg</image:loc>
      <image:title>Stories - Mentorship is about stretching potential strategically &amp;amp; with care - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://buildingbetterleaders.co/stories/balance-in-leadership-is-more-like-adjusting-an-audio-mixer</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-21</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63afe4d6f43d94744c8ac6da/e8e8d2b8-173c-4371-b032-4796afdb22c5/BBL_January-Monthly-Content-linkedin-content-22-1-1-for-blog.jpg</image:loc>
      <image:title>Stories - Balance in leadership is more like adjusting sliders on an audio mixer - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://buildingbetterleaders.co/stories/5-key-insights-to-help-you-better-understand-conflicts</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-15</lastmod>
    <image:image>
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      <image:title>Stories - 5 key insights to help you better understand conflicts - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://buildingbetterleaders.co/stories/when-to-use-linear-and-non-linear-training</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-01-08</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/63afe4d6f43d94744c8ac6da/39edc3b9-3621-4440-9e59-1ecf938bb008/BBL_January-Monthly-Content-linkedin-content-8%3A1-1.jpg</image:loc>
      <image:title>Stories - When to use linear and non-linear training strategies to meet multiple learning needs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://buildingbetterleaders.co/stories/true-humility-isnt-weakness</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2024-12-24</lastmod>
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      <image:title>Stories - True humility isn’t weakness - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Stories - The 10 principles of Nike - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <priority>0.5</priority>
    <lastmod>2023-09-01</lastmod>
    <image:image>
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      <image:title>Stories - Avoid burnout: sharpen your axe - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
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    <image:image>
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      <image:title>Stories - Eliminate, simplify, automate &amp;amp; delegate: The four simple steps for higher productivity - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
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    <image:image>
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      <image:title>Stories - Performance-culture matrix - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
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    <image:image>
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      <image:title>Stories - When to teach, mentor, or coach - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-04-23</lastmod>
    <image:image>
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      <image:title>Stories - Cleverness is a gift, kindness is a choice - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-04-23</lastmod>
    <image:image>
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      <image:title>Stories - Avoiding mistakes a first-time CEO could make - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-04-23</lastmod>
    <image:image>
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      <image:title>Stories - 4 types of power questions - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-14</lastmod>
    <image:image>
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      <image:title>Stories - Which candidate would you hire for - ‘Skill or Will’? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-03-14</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63afe4d6f43d94744c8ac6da/0ba6edc7-c157-4f7e-b9ff-7d67be63855b/Feb+20+-+LI.jpg</image:loc>
      <image:title>Stories - Establishing authority without losing your friendships - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://buildingbetterleaders.co/stories/the-upsides-of-having-imposter-thoughts</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-20</lastmod>
    <image:image>
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      <image:title>Stories - The upsides of having imposter thoughts - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-20</lastmod>
    <image:image>
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      <image:title>Stories - You cannot give what you do not have - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-20</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63afe4d6f43d94744c8ac6da/395fc650-6456-49b1-87a6-db03eec8d4e2/Jan+31+-+LI+%281%29.jpg</image:loc>
      <image:title>Stories - Can you handle the power? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63afe4d6f43d94744c8ac6da/8b6614f2-a8b5-4c34-8c74-ff337e98cdf2/Jan+19+-+LI.jpg</image:loc>
      <image:title>Stories - The 4 ways to increase revenue - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2023-02-07</lastmod>
    <image:image>
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      <image:title>Stories - A new year message - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63afe4d6f43d94744c8ac6da/b48e3b94-fcda-4b65-939d-4f42d20fa77e/Dec+8+-+LI.jpg</image:loc>
      <image:title>Stories - 7 tips to a successful business turnaround for the new year - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-05</lastmod>
    <image:image>
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      <image:title>Stories - How to become a human leader - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
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    <loc>https://buildingbetterleaders.co/stories/leaders-stop-trying-to-be-heroes-and-start-being-more-human</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-05</lastmod>
    <image:image>
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      <image:title>Stories - Leaders, stop trying to be heroes - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-05</lastmod>
    <image:image>
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      <image:title>Stories - What does it mean to be a people leader? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-05</lastmod>
    <image:image>
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      <image:title>Stories - How to lead people older than you - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-05</lastmod>
    <image:image>
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      <image:title>Stories - How to confidently speak the truth and still be cherished - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-05</lastmod>
    <image:image>
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      <image:title>Stories - 7 traits of a courageous leader - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-05</lastmod>
    <image:image>
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      <image:title>Stories - Choose courage over confidence - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-05</lastmod>
    <image:image>
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      <image:title>Stories - How to deal with high conflict personalities - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-05</lastmod>
    <image:image>
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      <image:title>Stories - Change your friends to change your life - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-05</lastmod>
    <image:image>
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      <image:title>Stories - The 3Es framework of developing leaders - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-05</lastmod>
    <image:image>
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      <image:title>Stories - 12 styles of leadership - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://buildingbetterleaders.co/stories/steps-leaders-can-take-to-be-courageous</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63afe4d6f43d94744c8ac6da/43a9b661-e9b9-4f12-8bf1-9fa737044c0b/Sept+5+-+LI+-+2.jpg</image:loc>
      <image:title>Stories - How to be courageous - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-05</lastmod>
    <image:image>
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      <image:title>Stories - How to manage your boss - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-05</lastmod>
    <image:image>
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      <image:title>Stories - How you frame a situation matters - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-05</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63afe4d6f43d94744c8ac6da/501181aa-fa77-497f-b167-29c1461244c1/August+15_2+-+LI+-+1200x1200.jpg</image:loc>
      <image:title>Stories - How to slam dunk our long-term goals - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-05</lastmod>
    <image:image>
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      <image:title>Stories - Talking about emotions without getting emotional - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2025-02-05</lastmod>
    <image:image>
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      <image:title>Stories - Developing a sense of urgency in your team - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63afe4d6f43d94744c8ac6da/0d72b539-9b42-4963-af83-4d6bb5abab7c/July+26+-+LI+-+1200X1200_v2.jpg</image:loc>
      <image:title>Stories - Stop trying to rescue your staff all the time - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
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      <image:title>Stories - Not everyone can or should be a leader - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://buildingbetterleaders.co/stories/inclusion-for-introverts</loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://buildingbetterleaders.co/stories/ask-for-help</loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://buildingbetterleaders.co/stories/take-charge-of-your-life</loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://buildingbetterleaders.co/stories/lead-like-conductors</loc>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://buildingbetterleaders.co/stories/what-is-a-leaders-most-important-role</loc>
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    <lastmod>2025-02-05</lastmod>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://buildingbetterleaders.co/stories/expert-leaders-vs-catalyst-leaders</loc>
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      <image:title>Stories - Expert leaders vs catalyst leaders - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://buildingbetterleaders.co/stories/it-doesnt-matter-how-you-feel</loc>
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    <lastmod>2025-02-05</lastmod>
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      <image:title>Stories - It doesn’t matter how you feel - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://buildingbetterleaders.co/stories/blog-post-title-one-gstke-xpa6p-p4l3d-mnaar-anxlp-5xnrp-s96gm-x8rgr-7jda6-l5c3w-w2gw6-p8pj9-fczt8-ybwlc-rt637</loc>
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      <image:title>Stories - Leadership is worth fighting for - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://buildingbetterleaders.co/stories/blog-post-title-one-gstke-xpa6p-p4l3d-mnaar-anxlp-5xnrp-s96gm-x8rgr-7jda6-l5c3w-w2gw6-p8pj9-fczt8-ybwlc</loc>
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      <image:title>Stories - Actions speak louder than words - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://buildingbetterleaders.co/stories/blog-post-title-one-gstke-xpa6p-p4l3d-mnaar-anxlp-5xnrp-s96gm-x8rgr-7jda6-tn5fe-z3xpt-htc4x-k9ja6-cyr8b-d28pg-srnnm-2k3p3-flhcl-fs337-yb2z5-2er6w-brs5l-e7f2k-m9y4x-grlac-w2lxb-4jlf9-w344n-zzmxx</loc>
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      <image:title>Stories - Every strength has its dark side - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://buildingbetterleaders.co/stories/the-3-buckets-framework</loc>
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    <lastmod>2025-02-05</lastmod>
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      <image:title>Stories - The 3 buckets framework - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  </url>
  <url>
    <loc>https://buildingbetterleaders.co/stories/category/Leadership</loc>
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    <loc>https://buildingbetterleaders.co/stories/category/Relationships</loc>
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    <loc>https://buildingbetterleaders.co/stories/category/Original</loc>
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  </url>
  <url>
    <loc>https://buildingbetterleaders.co/stories/category/Self-development</loc>
    <changefreq>monthly</changefreq>
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    <loc>https://buildingbetterleaders.co/stories/category/Workplace+Culture</loc>
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  </url>
  <url>
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  </url>
  <url>
    <loc>https://buildingbetterleaders.co/stories/category/Management+Theory</loc>
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  <url>
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  </url>
  <url>
    <loc>https://buildingbetterleaders.co/stories/tag/Workplace+culture</loc>
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  </url>
  <url>
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  <url>
    <loc>https://buildingbetterleaders.co/podcast</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-01-24</lastmod>
  </url>
  <url>
    <loc>https://buildingbetterleaders.co/podcast/ep-9-a-perfectionist-leader-wants-high-standards-but-at-what-personal-cost</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63afe4d6f43d94744c8ac6da/1769268325342-1DK76ITGNOUFRTMZBVQ4/BBL_Ep-9-Seok-Hian-Main-Youtube-Thumbnail.jpg</image:loc>
      <image:title>Podcast - Ep. 9: A perfectionist leader wants high standards… But at what personal cost? - Due to popular demand, Seok Hian is back for another episode!  The constant feedback we receive about Seok Hian’s superpower is her ability to see a situation from all angles and offer a refreshing take on it. In this episode, Kausern and Seok Hian, Founder of IKIGAl Consultancy Services, share their perspective on: • A leader who wrestles with delegation because anything less than perfect feels like a threat to his reputation. But… it’s driving him towards a burnout. • A newly promoted manager who is struggling to establish authority because the team continues bypassing her for their former boss. • A values-driven leader who is torn between external expectations and her natural leadership style.</image:title>
      <image:caption>==================== ABOUT OUR GUEST COMPANION: Tang Seok Hian is the founder of IKIGAl Consultancy Services Pte Ltd which specialises in organisation development, leadership training, and coaching. Drawing on more than 25 years of HR and leadership experience, she has taken on various roles ranging from generalist, business partner, regional role, coach, trainer, and consultant. She now works closely with co-founders, business owners, and young leaders to help them scale their leadership and build effective teams. Seok Hian's Ikigai is to help people become better versions of themselves.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://buildingbetterleaders.co/podcast/ep-8-can-introverts-lead-well-too</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63afe4d6f43d94744c8ac6da/1769268138859-JD5HXOJPHY4T4TQDK3JX/BBL_Ep-8-Janet-Main-Youtube-Thumbnail.jpg</image:loc>
      <image:title>Podcast - Ep. 8: Can introverts lead well too? - In this episode, Kausern and Janet – Founder, CEO and Lead Culture Consultant of 95% Corporate Culture Consultancy &amp; Training, share their perspective to help: • An introverted leader who feels overlooked in a culture that rewards loud, charismatic leadership styles. • A leader caught between maintaining high-quality standards and unintentionally creating a dependency loop through micromanagement. • A manager who feels overshadowed by their high-performing team and is unsure how to add value.</image:title>
      <image:caption>==================== ABOUT OUR GUEST COMPANION: Janet Lee is the Founder and CEO of Ninety Five Percent (95%), a pioneering consultancy specializing in corporate culture transformation. With over 20 years in award-winning advertising and more than a decade in culture-building, Janet brings a unique blend of strategic branding, people development, and organizational design. A certified Barrett Values Centre trainer and ICF Master Performance Coach, she partners with CEOs and leadership teams to design future-ready organizations. Her expertise in activating skills, coaching high-performance teams, and evolving mindsets makes her a leading voice on how companies can thrive in the Future of Work by building skills-based, purpose-driven cultures.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://buildingbetterleaders.co/podcast/ep-7-leading-across-boundaries-no-authority-no-problem</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63afe4d6f43d94744c8ac6da/1769267915912-AGOY6XE8D607VBLL1E06/BBL_Ep-7-Naf-Main-Youtube-Thumbnail.jpg</image:loc>
      <image:title>Podcast - Ep. 7: Leading across boundaries: No authority? No problem - In this episode, Kausern and Nafisah Suheimi – former Principal of Madrasah Al-Ma’arif Al-Islamiah Singapore, share their perspective to help: • A regional leader who has no formal authority across the different country teams, to drive alignment and influence. • A non-profit leader who is burdened with the emotional weight of supporting an overstretched, mission-driven team. • A leader who’s stuck in the middle of navigating a multi-generational workforce in the organization.</image:title>
      <image:caption>==================== ABOUT OUR GUEST COMPANION: Mdm Nafisah Suheimi is the former Principal of Madrasah Al-Ma’arif Al-Islamiah, an all-girls Islamic school in Singapore. She is currently a coach and trainer in Singapore. Nafisah is an experienced educator whose interests lie in research and development, focusing on achieving peak performance through varied learning approaches such as brain connectedness, emotional intelligence, and effective parenting qualities. She believes that every student matters and every teacher should care deeply.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://buildingbetterleaders.co/podcast/ep-6-am-i-even-good-enough-to-lead</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63afe4d6f43d94744c8ac6da/1769267731291-E54KTMEH6E58EGW0I8CM/BBL_Ep-6-Eileen-Main-Youtube-Thumbnail.jpg</image:loc>
      <image:title>Podcast - Ep. 6: Am I even good enough to lead? - In this episode, Kausern and Eileen Ooi – Chief Executive Officer of PHD Asia Pacific, a global media and marketing communications agency, share their perspective on: • A leader experiencing imposter syndrome despite external signs of competence and respect. • A newly promoted senior leader torn between making a “rational” business decision while staying true to her personal convictions and values. • The weight of leading a high-performing team. Because they deliver, they keep getting more work from upper management.</image:title>
      <image:caption>==================== ABOUT OUR GUEST COMPANION: Eileen’s known for her challenger mentality and passion in raising next gen game changers in Malaysia. Eileen is curious and passionate about all things media. Her bold perspective of the world, she spends her day advocating change leadership, raising media talents in the region and creating new conventions. Today she is Chief Executive Officer of PHD Asia Pacific spending her energy in elevating PHD into a future-focused formidable brand. She is also the first female President of Malaysia Digital Association and is passionate in shaping and nurturing the digital economy in Malaysia. With the rampant rise of work stressors, Eileen is an avid champion of organization placing priority on employees’ mental wellness and is on a personal mission to raise awareness in the advertising industry to break the stigma of mental health. In addition to that, Eileen has a fierce passion for raising talents especially women for the digital, data and tech industry.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://buildingbetterleaders.co/podcast/ep-5-surviving-corporate-game-of-thrones</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63afe4d6f43d94744c8ac6da/1769267545851-6PWYNX44QP898TUV4OG6/BBL_Ep-5-Seok-Hian-Main-Youtube-Thumbnail.jpg</image:loc>
      <image:title>Podcast - Ep. 5: Surviving corporate game of thrones - Seok Hian is back for another episode!  In this episode, Kausern and Seok Hian - founder of IKIGAl Consultancy Services, shares their perspective on: • A head of department caught in the crossfire of two co-founders in constant disagreement. • A newly promoted manager struggles to balance friendship and authority when asked to manage the very team they once belonged to. • A leader who once dreamed of inspiring others but now questions whether they’re truly cut out for leadership.</image:title>
      <image:caption>==================== ABOUT OUR GUEST COMPANION: Tang Seok Hian is the founder of IKIGAl Consultancy Services Pte Ltd which specialises in organisation development, leadership training, and coaching. Drawing on more than 25 years of HR and leadership experience, she has taken on various roles ranging from generalist, business partner, regional role, coach, trainer, and consultant. She now works closely with co-founders, business owners, and young leaders to help them scale their leadership and build effective teams. Seok Hian's Ikigai is to help people become better versions of themselves.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://buildingbetterleaders.co/podcast/ep-4-can-i-be-a-supportive-leader-and-still-get-results</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2026-01-24</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/63afe4d6f43d94744c8ac6da/1769267417428-60BLICIFAA4ZMXMEJB2H/BBL_Ep-4-Timothy-Main-Youtube-Thumbnail.jpg</image:loc>
      <image:title>Podcast - Ep. 4: Can I be a supportive leader and still get results? - In this episode, Kausern and Timothy – Co-Founder of Colony, a luxurious co-working space in Malaysia, explore the possibility to lead with kindness and yet still deliver hard results, leading a team of people that doesn’t think and approach problems the way the leader does and delivering difficult feedback from a leader who rather keeps the peace.</image:title>
      <image:caption>==================== ABOUT OUR GUEST COMPANION: Timothy Tiah is the Co-Founder of Colony, a luxurious co-working space in Malaysia launched in late July 2017. In less than a year, the new coworking space startup has raised US$5 million with property group Cornerstone Partners recently acquiring a stake at a US$15m-US$20m valuation. Prior to Colony, Timothy was co-founder and COO of digital marketing company Netccentric which did an IPO on the ASX in July 2015 raising A$12.5m. Nominated by Businessweek as one of the 25 best young Asian entrepreneurs in 2007; Timothy was the youngest on the list of inspired nominees at 23, and the only representative from Malaysia. Timothy also went on to win several other prestigious awards including the Ernst &amp; Young Emerging Entrepreneur of the Year Award for Malaysia in 2015.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://buildingbetterleaders.co/podcast/ep-3-how-to-hold-my-team-accountable-without-feeling-like-the-bad-guy</loc>
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      <image:title>Podcast - Ep. 3: How to hold my team accountable without feeling like the bad guy - In this episode, Kausern and Janet – Founder, CEO and Lead Culture Consultant of 95% Corporate Culture Consultancy &amp; Training, share how to hold the team accountable without feeling like the bad person, showing vulnerability at work – a good or bad thing? and navigating clashes between Eastern and Western workplace cultures.</image:title>
      <image:caption>==================== ABOUT OUR GUEST COMPANION: Janet Lee is the Founder and CEO of Ninety Five Percent (95%), a pioneering consultancy specializing in corporate culture transformation. With over 20 years in award-winning advertising and more than a decade in culture-building, Janet brings a unique blend of strategic branding, people development, and organizational design. A certified Barrett Values Centre trainer and ICF Master Performance Coach, she partners with CEOs and leadership teams to design future-ready organizations. Her expertise in activating skills, coaching high-performance teams, and evolving mindsets makes her a leading voice on how companies can thrive in the Future of Work by building skills-based, purpose-driven cultures.</image:caption>
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      <image:title>Podcast - Ep. 2: How to push back on senior leaders without damaging your reputation - In this episode, Kausern and Ranga – Global Chief Growth Officer of billlups, shares how to say no to a senior leader without being branded difficult, leading a team that didn’t choose you and balancing the fine line between empowering and being too hands-off.</image:title>
      <image:caption>==================== ABOUT OUR GUEST COMPANION: Ranganathan Somanathan is the Chief Global Growth Officer, a newly created role for billups, the world’s largest independent out-of-home (OOH) agency. With over 25 years of experience in marketing and communications, he has helped countless businesses grow and transform in the digital age. He is also the co-founder of RSquared Global Ventures where he mentors marketing technology companies in media, data, content and commerce to drive accelerated growth. Also, he is passionate in unleashing human potential.</image:caption>
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      <image:title>Podcast - Ep. 1: How do you escalate something that isn't black and white? - In this episode, Kausern and Seok Hian - founder of IKIGAl Consultancy Services, shares how to address disruptive micro-behaviours that drain teams, letting go a loyal team member and what does it really take to be seen as a leader when ‘good work’ isn’t enough.</image:title>
      <image:caption>==================== ABOUT OUR GUEST COMPANION: Tang Seok Hian is the founder of IKIGAl Consultancy Services Pte Ltd which specialises in organisation development, leadership training, and coaching. Drawing on more than 25 years of HR and leadership experience, she has taken on various roles ranging from generalist, business partner, regional role, coach, trainer, and consultant. She now works closely with co-founders, business owners, and young leaders to help them scale their leadership and build effective teams. Seok Hian's Ikigai is to help people become better versions of themselves.</image:caption>
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